Web design is the basic usage of creating a website. A well-designed website, on the other hand, is like a polite, friendly rep that goes out of his or her way to help customers in any capacity.
Consistency and Coherency is an important issue to the web design.
Any website that’s even mildly successful uses the same set of format, style, and typeface guidelines that serve as the backbone for all pages. This ensures a sense of consistency as users navigate through your website, and makes the entire experience more coherent and streamlined. One of the underlying goals of web design is to minimize distractions on your website, because even the slightest discrepancy or inconsistency can result in a lost lead.